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In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
In the month following the advertisement, Bud Light sales dropped between 11 and 26 percent. [ 29 ] [ 30 ] [ 31 ] During a May 4, 2023, conference call with investors, Anheuser-Busch InBev's CEO Michel Doukeris said the drop in Bud Light sales "would represent around 1% of our overall global volumes for that period".
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"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
Anheuser-Busch came under fire recently for launching an ad campaign and a custom Bud Light can design featuring transgender individual Dylan Mulvaney, an influencer who is celebrating one year ...
In addition to the regular Budweiser, Anheuser-Busch brews several different beers under the Budweiser brand, including Bud Light, Bud Ice, and Bud Light Lime. In July 2010, Anheuser-Busch launched Budweiser 66 in the United Kingdom. Budweiser Brew No.66 has 4% alcohol by volume, and is brewed and distributed in the UK by Inbev UK Limited.
“Michelob Ultra has been on a path to surpass Bud Light as the #1 brand on draft (by total taps) for a number of years. The news is Michelob Ultra did it — we have a new #1.”