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Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone. [3] The Asch conformity experiment demonstrates how much influence conformity has on people. In a laboratory experiment, Asch asked 50 male students from ...
For example, when getting to know others, people tend to ask leading questions which seem biased towards confirming their assumptions about the person. However, this kind of confirmation bias has also been argued to be an example of social skill; a way to establish a connection with the other person. [9]
For example, confirmation bias produces systematic errors in scientific research based on inductive reasoning (the gradual accumulation of supportive evidence). Similarly, a police detective may identify a suspect early in an investigation but then may only seek confirming rather than disconfirming evidence.
Interpretive bias. We fall victim to interpretive bias when we attempt to fit facts, ideas and stimuli that aren't readily apparent into our belief systems rather than asking questions. Memory bias.
Uncertainty is a major factor that encourages the use of social proof. One study found that when evaluating a product, consumers were more likely to incorporate the opinions of others through the use of social proof when their own experiences with the product were ambiguous, leaving uncertainty as to the correct conclusion that they should make.
“Implicit bias contributes to the problem of racism, but racism is bigger than just implicit bias,” says Tatum. Implicit bias is the subliminal prejudice that can lead to racism.
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]
Groupthink is sometimes stated to occur (more broadly) within natural groups within the community, for example to explain the lifelong different mindsets of those with differing political views (such as "conservatism" and "liberalism" in the U.S. political context [7] or the purported benefits of team work vs. work conducted in solitude). [8]