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A Nike SB film of Australian riders Boserio and Alex Campbell was released on April 4, 2014. Entitled "Two Up," the video's trailer was uploaded to the brand's YouTube channel on March 24, 2014, and is produced and directed by Chris Middlebrook. [48] [49]
Nike Dunk is a line of shoes released by Nike in 1985. Originally released as a basketball shoe, the popularity of the shoe among the skating community also led to the creation of a variant used for skateboarding. The shoe is offered in low-, mid- and high-top styles.
Street League Skateboarding (SLS) is an international skateboarding tournament series. The league features professional street skateboarders competing for the largest monetary prize in the history of skateboarding, and was founded by professional skateboarder and entrepreneur Rob Dyrdek.
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SB Nation also maintains a YouTube channel which publishes regular web series by a variety of online hosts and content editors including Jon Bois, Will Buikema, Ryan Simmons, Seth Rosenthal, Kofie Yeboah, Mike Imhoff, Clara Morris and many others. In August 2020, SB Nation's YouTube channel was renamed to Secret Base. [80] [81]
Nike's overall positive performance involved strong results from its digital and direct-to-consumer (DTC) businesses: The company's direct sales were $4.6 billion, up 15% from a reported basis and ...
Nike Women's Advertising is Nike advertisements towards women. Although Nike started aggressively advertising towards women in the 1990s, they were not the first athletic company to promote their products towards women. According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of ...
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