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Makeup artist and dermatologist-approved picks for the 12 best waterproof foundations that stay put. Plus, shop a few Elle editor-approved formulas.
e.l.f. Cosmetics. There’s a reason every e.l.f. Cosmetics release instantly goes viral. The drugstore brand is one of the most affordable–yet efficacious–on the market. This might equate to ...
Radiant Fluid Natural Foundation. Radiance is the name of the game with Clé de Peau, the beloved Japanese makeup brand that looks to science to ensure its products enhance your beauty, not harm it.
This Caliray foundation just launched in 2022 and it's already become a staple in our makeup bag. We love how it blurs imperfections and reduces redness, while gliding smoothly on our skin.
Although foundation make-up was widely available and used within the film industry, the use of cosmetics, in general, was still somewhat disreputable, and no one had tried to market foundation (although lipstick, blush and nail polish were popular for daily use) as an everyday item. Factor had the product patented in 1937, and, despite the ...
Sometimes your skincare routine can only take you so far. For a truly flawless face, it’s all about foundation. Today’s formulas can help you nail that your-skin-but-better look. “Foundation ...
In 1983, Ultima II hired a 21-year-old Kevyn Aucoin to produce a new line of make-up products - The New Nakeds, making Kevyn the youngest ever Creative Director for a major cosmetics company. The New Nakeds collection was notable because it was the first time a major cosmetics company launched a collection with shades that were suitable for all ...
Keep reading for your complete 2025 hair, makeup and skincare trend forecast. ... co-CEO of German skincare brand Annemarie Börlind, predicts that the new year will usher in a more balanced ...