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Fact sheet. A factsheet or fact sheet, also called fact file, is a single-page document containing essential information about a product, substance, service or other topic. Factsheets are frequently used to provide information to an end user, consumer or member of the public in concise, simple language. They generally contain key safety points ...
Press kit photo showing Marc Hayashi and Wood Moy on location in San Francisco's Chan Is Missing, a film by Wayne Wang, 1981.. A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use.
The first public relations department was created by the inventor and industrialist George Westinghouse in 1889 when he hired two men to publicize his pet project, alternating current (AC) electricity." [ 40 ][ 41 ] The first appearance of the term "public relations" was in the 1897 Year Book of Railway Literature.
Puerto Rico[ i ] (Spanish for 'rich port'; abbreviated PR), [ 21 ] officially the Commonwealth of Puerto Rico, [ b ][ j ] is a self-governing Caribbean archipelago and island organized as an unincorporated territory of the United States under the designation of commonwealth.
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information ...
Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) was an American publicity expert and a founder of modern public relations. Lee is best known for his public relations work with the Rockefeller Family. His first major client was the Pennsylvania Railroad, followed by numerous major railroads such as the New York Central, the Baltimore and ...
A video news release (VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, government agency, or non-profit organization. They are provided to television newsrooms to shape public opinion, promote commercial products and services, publicize individuals, or ...