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In May 1935, Rowntree launched the Aero, an aerated milk chocolate. [29] The Chocolate Crisp, a wafer-and-chocolate bar later known as the Kit Kat, was also launched in 1935. [29] In 1937, the Dairy Box of assorted chocolates was launched, using the market research that had been undertaken for Black Magic. [29]
From 1968 to 2003, and since 2016, the chocolate is advertised on television by the 'Milk Tray Man', a tough James Bond–style figure who undertakes daunting 'raids' to surreptitiously deliver a box of Milk Tray chocolates to a lady.
Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
Cadbury chocolate bars (Dairy Milk back of tray), circa 1910 Dairy Milk sold at Heathrow Airport. In June 1905, in Birmingham, England, George Cadbury Jr made Cadbury's first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars; by 1914, it would become the company's best-selling product. [2]
Dairy Milk Whole Nut (Dairy Milk with added hazelnut in the centre. Added in 2002, removed in 2008) Dream (Added in 2002, Removed in 2008) Fuse (Removed in 2004) Picnic (Removed in 2007) Time Out (Removed in 2007) Toblerone (Added for Christmas 2013, 2014 and 2015)
Fry's Turkish Delight is a chocolate bar made by Cadbury. It was launched in the UK in 1914 by the Bristol-based chocolate manufacturer J. S. Fry & Sons and consists of a rose-flavoured Turkish delight surrounded by milk chocolate. [1] The Fry's identity remained in use after Fry & Sons merged with Cadbury in 1919.
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Terry's Dessert Chocolate Apple: An apple shaped chocolate introduced in 1924 and similar to the later developed chocolate orange. It was phased out in 1954. [82] Terry's Theobroma: An assortment box of chocolates in a book shaped box. [84] Terry's Cream Toffee [85] Terry's Snack: A box containing raisins and cereal aimed at the hiking craze. [84]
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