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Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Graphic design is a profession, [2] academic discipline [3][4][5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
History of Western typography. A piece of cast metal type, Garamond style long s / i ligature. See also: movable type. Modern typographers view typography as a craft with a very long history tracing its origins back to the first punches and dies used to make seals and coinage currency in ancient times.
Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for characters from different writing systems, e.g. Roman uppercase A looks the same as Cyrillic uppercase А and Greek uppercase alpha (Α).
International Typographic Style. A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s – 1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1][2] It expanded on and formalized the modernist typographic ...
The History of Graphic Design, Volume 1 explores the development of graphic design from the end of the 19th Century to the end of the 1950s. [6] It covers historically significant design styles like Futurism and the New Typography, and includes biographies of designers such as Henry van de Velde, Karel Teige, and James Pryde and William Nicholson.
A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Common uses of graphic design include magazines, advertisements, product packaging and web ...