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Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing, [1] " is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.
Glocalization or glocalisation (a portmanteau of globalization and localism) is the "simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems". [1] The concept comes from the Japanese word dochakuka and "represents a challenge to simplistic conceptions of globalization ...
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting). Market segments can also correlate ...
e. Online advertising, also known as online marketing, Internet advertising, digital advertisingor web advertising, is a form of marketingand advertisingthat uses the Internetto promote products and services to audiences and platform users.[1] Online advertising includes email marketing, search engine marketing(SEM), social media marketing ...
v. t. e. Local food is food that is produced within a short distance of where it is consumed, often accompanied by a social structure and supply chain different from the large-scale supermarket system. [ 1 ] Local food (or locavore) movements aim to connect food producers and consumers in the same geographic region, to develop more self-reliant ...
Website localization is the process of adapting an existing website to local language and culture in the target market. [ 1 ] It is the process of adapting a website into a different linguistic and cultural context [ 2 ] — involving much more than the simple translation of text. This modification process must reflect specific language and ...
Global marketing is defined as “ marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [1][2] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and ...
Contents. Targeted advertising. Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. [ 1 ] These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of ...