Search results
Results from the WOW.Com Content Network
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1] Developed in the 1970s, it applies ...
Equipotentiality refers to a psychological theory in both neuropsychology and behaviorism. Karl Spencer Lashley defined equipotentiality as "The apparent capacity of any intact part of a functional brain to carry out… the [memory] functions which are lost by the destruction of [other parts]". [1] In other words, the brain can co-opt other ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing, [1]" is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.
Behavioral neuroscience, also known as biological psychology, [1] biopsychology, or psychobiology, [2] is part of the broad, interdisciplinary field of neuroscience, with its primary focus being on the biological and neural mechanisms underlying behavior. Cognitive neuroscience is similar to behavioral neuroscience, in that both fields study ...
Psychology is the scientific study of mind and behavior. [1][2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.
Definition. [] Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [ 1 ]