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At the time of its sale, Cinzano's share of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. [4] As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. [2] [5]
Vermouth (/ vərˈmuːθ /, UK also / ˈvɜːməθ /) [ 1 ][ 2 ] is an aromatized fortified wine, flavoured with various botanicals (roots, barks, flowers, seeds, herbs, and spices) and sometimes colored. The modern versions of the beverage were first produced in the mid to late 18th century in Turin, Italy. [ 3 ] While vermouth was ...
Asti (also known as Asti spumante) [ 2 ] is a sparkling white Italian wine that is produced throughout southeastern Piedmont, but is particularly focused around the towns of Asti and Alba. Since 1993 the wine has been classified as a denominazione di origine controllata e garantita (DOCG) and as of 2004 was Italy's largest producing appellation ...
Petroski also tried using white wine with a number of other cocktails, and while some were serviceable, others were a complete flop. It was truly the Martini that worked best. “I started using ...
Clemente Michel, Carlo Re, Carlo Agnelli and Eligio Baudino started the company in 1847, as a vermouth bottling plant in Pessione. A few years later Alessandro Martini joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth). In 1863 they changed the company name to Martini ...
From left to right: Cinzano, Luxardo, Ramazzotti, 1882, Fernet-Branca, and Martini. Fernet (Italian: [ferˈnɛt]) is an Italian type of amaro, a bitter, aromatic spirit. Fernet is made from a number of herbs and spices which vary according to the brand, but usually include myrrh, rhubarb, chamomile, cardamom, aloe, and especially saffron, [ 1 ...
Noilly Prat. Noilly Prat (French pronunciation: [nwa.ji pʁat]) is a brand of vermouth from France, owned by the Italian company Martini & Rossi, which is a subsidiary of Bacardi. "White" Noilly Prat is the archetype of dry, straw-coloured French vermouth. Noilly Prat now makes Red and Ambre vermouths as well, introduced in the 1960s and 1980s ...
Between the Alps and the Po Valley, featuring a large number of different ecosystems, the Piedmont region offers a refined and varied cuisine. As a point of union between traditional Italian and French cuisine, Piedmont is the Italian region with the largest number of cheeses with protected geographical status and wines under DOC.
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