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Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
The Coca-Cola Companyis an American multinational corporationfounded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchangeand is a component of the DJIAand the S&P 500and S&P 100indexes.
In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest marketing failure in Coke's history. [1]
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. [ 1 ] The campaign, which uses a list containing 250 of each market country's most popular names (generic nicknames and titles ...
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [ 1 ]
This decision can lead to either success - as it was the case for Coca-Cola when introducing a new line of drinks - or failure, as it was the case for Kodak who went from commanding 85% of camera sales in the U.S., according to a 2005 case study for Harvard Business School, to entering Chapter 11 bankruptcy and being delisted from the New York ...
June 20, 2023 at 5:22 PM. CANNES, France — Investors shouldn't expect Coca-Cola (KO) to follow some other big brands in dabbling in controversial advertising, especially during the 2024 ...
Open Happiness was a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. [ 1 ] It was developed by the Wieden + Kennedy creative agency. [ 2 ][ 3 ]