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From 1987 to 1989, Spuds MacKenzie, a bull terrier was used as a mascot in the Bud Light commercials. From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.
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In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
"So for Bud Light or brands like Bud Light who say, 'Oh, we didn't mean to offend you; sorry, we'll take a step backward to sit in the middle, not being on either side,' both sides go, 'Meh, no ...
However, not every Bud Light drinker appreciated the company’s inclusiveness. Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light.
In 2020, Budweiser introduced Bud Light Seltzer. [49] In August 2020, Bud Light Seltzers added grapefruit, cranberry and pineapple flavors, [50] to its original offerings of black cherry, mango, lemon lime and strawberry. [51] In October 2020, Bud Light Seltzers added Apple Crisp, Peppermint Pattie, and Gingersnap, [52] with the cans sporting ...
Two in three 18- to 24-year-olds are somewhat or very concerned about the impact of drinking on their health, according to a July 2023 CivicScience survey of 5,545 respondents.