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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
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He gave the example of Belgium, where price cuts took effect on Feb. 1—IKEA was able to significantly lower prices on parcel deliveries from €9.99 ($10.81) to €2.99 ($3.24).
IKEA is busy cutting prices while everything else gets expensive—and the group’s CEO says it wasn’t ‘rocket science’ to make that call Prarthana Prakash January 24, 2024 at 3:57 AM
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Shop the best deals at Walmart this weekend in their secret sale section — $1,700 off a Samsung TV (yes, really!) and more Heather Quinlan and Rory Halperin Updated January 19, 2024 at 12:37 PM
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