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Marchitecture (or marketecture) is a portmanteau of the words marketing and architecture. The term is applied to any form of electronic architecture, especially software, perceived to have been produced purely for marketing reasons.
Moment of truth (MOT) in marketing, is the moment when a customer/user interacts with a brand, product or service to form or change an impression about that particular brand, product or service. In 2005, A. G. Lafley , Chairman, President & CEO of Procter & Gamble coined two "Moments of Truth". [ 1 ]
Day for night is a set of cinematic techniques used to simulate a night scene while filming in daylight. It is often employed when it is too difficult or expensive to actually film during nighttime. It is often employed when it is too difficult or expensive to actually film during nighttime.
Steppe eagles are diurnal, and hunt during the day. Humans are diurnal, and organize their work and business mainly in the day. [a] Diurnality is a form of plant and animal behavior characterized by activity during daytime, with a period of sleeping or other inactivity at night. The common adjective used for daytime activity is "diurnal". The ...
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
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However, in marketing and advertising, the term "advertising" has a very special meaning that reflects its status as a distinct type of promotion. [ 2 ] A key characteristic of advertising is that it utilises mass media channels such as newspapers, magazines, radio or TV to reach potential customers.
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