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The flagship model was the Custom Royal. It came with the 350 in 3 (5.7 L) Ram Fire V8 with a standard two-barrel carburetor, but the optional four-barrel carburetor delivered 300 hp (224 kW). A feature of the Custom Royal was its bumper-mounted exhaust ports which were only available on the Royal and Coronet models as part of the D-500 options.
1955 Dodge Royal Lancer V-8 The 1956 Dodge Royal only saw detail changes. The introduction of the Dodge Custom Royal for the 1955 model year saw the Royal moved down to the intermediate trim level, above the now base-model Coronet. [1] The Royal Lancer name was applied to the 2-door hardtop model and Royal Sierra to the new station wagon models ...
A Dodge Coronet was the only known example of the JATO Rocket Car legend. To publicize Dodge's 'total contact' front dual-leading shoe drum brakes a JATO unit was fitted to a 1958 Coronet and driven at speed across the El Mirage dry lake. A TV advertisement was broadcast during Dodge-sponsored Lawrence Welk Show. [20]
In each of these years the Custom Royal was the top trim level of the Dodge line, above the mid level Dodge Royal and the base level Dodge Coronet. [1] 2-Door Hardtop, 4-Door Hardtop and Convertible models were marketed under the name "Dodge Custom Royal Lancer". A La Femme option was available on 1955 and 1956 Dodge Custom Royal Lancer models. [2]
The 1955 Dodge car lineup, consisting of the entry-level Coronet, Royal, and ornate Custom Royal, was a major departure for the company. Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million loan from Prudential and new models designed by Virgil Exner .
Dodge used the Lancer name from 1955 until 1959 to designate the two- and four-door hardtop (no B-pillar) models in the full-sized Coronet, Royal, and Custom Royal lines. The Custom Royal Lancer was a hardtop only and top-of-the-line model for Dodge in 1959. There were 6,278 two-door and 5,019 four-door hardtops made in 1959. A total of 11,397 ...
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