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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below.
Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic messages tucked within it? See the hidden meanings inside 21 tech company logos
Animation of a half-turn ambigram of the word ambigram, with 180-degree rotational symmetry [1]. An ambigram is a calligraphic composition of glyphs (letters, numbers, symbols or other shapes) that can yield different meanings depending on the orientation of observation.
Companies young and old go through changes and growing pains over the years. It's hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all.
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The current Pepsi logo used as of 23 August 2023, revealed earlier that year. The Pepsi Globe is the logo for Pepsi , named for the red, white, and blue design in a sphere -like shape. It is one of the most recognizable logos in the world.