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L'eggs is a brand of pantyhose, introduced in 1969 by Hanes. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape.
The original Hanes outlet store was housed in a room adjacent to their factory. Hanesbrands currently operates and owns around 220 Hanesbrands, Maidenform and Champion retail stores across the US. [8] The company's flagship store is located in Winston-Salem, North Carolina and opened in summer 2008.
The ad push reflects consumer research that hosiery is making a comeback and drives home the message that L'eggs offers women the perfect, everyday, finishing touch for any outfit and any occasion.
The design made its way to 70,000 retail outlets, the Museum of Modern Art and by 1978, accounted for 38 percent of Hanes' business. [4] During the 1970s and 1980s the L'eggs egg became a ubiquitous part of the culture, once referred to as the 'marketing breakthrough of the 20th Century.' [ 3 ]
Luria's – originally L. Luria & Son, was a chain of catalog showroom stores in Florida, from 1961 to 1997. Service Merchandise – closed all its retail stores by early 2002; the name was resurrected in 2004 for an online retail operation [41] [42] Witmark – operated in southwestern Michigan; founded 1969, liquidated 1997 [43] [44]
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Orchard Brands is a holding of several different catalog retailers who target the same market. Under the leadership of Orchard Brands, Blair has seen re-organization and increased efficiency, as well as growth as Blair facilities are being expanded to handle orders from other Orchard Brand companies.
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