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  2. Global marketing - Wikipedia

    en.wikipedia.org/wiki/Global_marketing

    Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [ 1 ] [ 2 ] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally ...

  3. EPG model - Wikipedia

    en.wikipedia.org/wiki/EPG_model

    The epg is a framework for a firm to better pinpoint its strategic profile in terms of international business strategy. The authors Wind, Douglas and Perlmutter have later extended the model by a fourth dimension, "Regiocentric", creating the "EPRG Model".

  4. Presentation slide - Wikipedia

    en.wikipedia.org/wiki/Presentation_slide

    SlideOnline allows the user to upload PowerPoint presentations and share them as a web page in any device or to embed them in WordPress as part of the posts comments. [13] Another way of sharing slides is by turning them into a video. PowerPoint allows users to export a presentation to video (.mp4 or .wmv). [14]

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The AMA reviews this definition and its definition for "marketing research" every three years. [14] The interests of "society at large" were added into the definition in 2008. [ 15 ] The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities ...

  6. Canva - Wikipedia

    en.wikipedia.org/wiki/Canva

    Canva is an Australian multinational software company that provides a graphic design platform that provides tools for creating social media graphics, presentations, postcards, promotional merchandise and websites. [6] [7] [8] Launched in Australia in 2013, the service offers design tools for individuals and companies.

  7. Global value chain - Wikipedia

    en.wikipedia.org/wiki/Global_value_chain

    A global value chain (GVC) refers to the full range of activities that economic actors engage in to bring a product to market. [1] The global value chain does not only involve production processes, but preproduction (such as design) and postproduction processes (such as marketing and distribution).

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. OECD Guidelines for Multinational Enterprises on Responsible ...

    en.wikipedia.org/wiki/OECD_Guidelines_for...

    The Guidelines are an annex of the Declaration on International Investment and Multinational Enterprises. [ 2 ] The Guidelines are legally non-binding, but the OECD Investment Committee and its Working Party on Responsible Business Conduct encourage implementation among adherents.