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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    This makes Google Suggest a relevant source for keyword research, as it contains numerous organic keywords very closely related to a full or partial keyword and can be used to find additional most searched appending keywords that make the whole keyword less competitive. Google Suggest can be researched through the Google Search website or ...

  3. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic ... (e.g., search engine, keywords, ...

  4. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  6. Quality Score - Wikipedia

    en.wikipedia.org/wiki/Quality_Score

    According to Google, "To save you time and help you make more informed decisions, we’re adding three new optional status columns to the Keywords tab for Exp. CTR, Ad Relevance and Landing Page Experience. Simply add these columns to your keyword reports to get a comprehensive snapshot of your keywords’ current scores. [14]" So now an ...

  7. Google Insights for Search - Wikipedia

    en.wikipedia.org/wiki/Google_Insights_for_Search

    Google Insights for Search was a service by Google similar to Google Trends, [1] providing insights into the search terms people use in the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help ...

  8. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Keyword research and analysis involve three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search ...

  9. Google Trends - Wikipedia

    en.wikipedia.org/wiki/Google_Trends

    On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user. The tool allows for the tracking of various words and phrases that are typed into Google's search-box.

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