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2. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   In 1937 the coupons were printed on the outside of packages, and later the Betty Crocker points program produced a popular reward catalog from which customers could pick rewards using their points. In 2006, it was announced that the Betty Crocker Catalog was going out of business and that all points needed to be redeemed by December 15, 2006.

3. General Mills - Wikipedia

   en.wikipedia.org/wiki/General_Mills

   Beginning in 1929, General Mills products contained box top coupons, known as Betty Crocker coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2006.

4. Betty Crocker - Wikipedia, the free encyclopedia

   en.wikipedia.org/wiki/Betty_Crocker

   Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...

5. Who is Betty Crocker? - AOL

   www.aol.com/food/who-betty-crocker

   Since 1921, Betty Crocker has been around to dole out cooking and baking tips and house-keeping advice. Many of us have grown up with this cultural icon that embodies the ideal homemaker.

6. 7 Pantry Items To Buy at Dollar Tree This Fall

   www.aol.com/7-pantry-items-buy-dollar-150030573.html

   Betty Crocker Cookie Mix. Price: $1.25 per 7.5-ounce bag. If you love to bake, then you will want to make sure you stop at the Dollar Tree to pick up some staples, ...

7. AOL.com - News, Sports, Weather, Entertainment, Local & Lifestyle

   www.aol.com

   AOL latest headlines, entertainment, sports, articles for business, health and world news.

8. Coupon - Wikipedia

   en.wikipedia.org/wiki/Coupon

   In 1929, Betty Crocker began a loyalty points program and began issuing coupons that could be used to redeem for premiums like free flatware. In 1937 the coupons were printed on the outside of packages. The loyalty program ended in 2006, [citation needed] one of the longest loyalty programs. [9]

9. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   General Mills retired the Betty Crocker Catalog in December 2006 and ended the premium program after 75 years. [13] (Now that the premium program is no longer in effect, consumers can clip "Box Tops for Education" that are printed on Betty Crocker products to help schools pay for educational supplies.) [14]