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Typically, opinion leadership is viewed as a monomorphic, domain-specific measure of individual differences, that is, a person that is an opinion leader in one field may be a follower in another field. [7] [8] An example of a monomorphic opinion leader in the field of computer technology, might be a
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
Leadership analysis is the art of breaking down a leader into basic psychological components for study and use by academics and practitioners. Good leadership analysis is not reductionist, but rather takes into consideration the overall person in the context of the times, society and culture from which they come.
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Mathematical models of social learning aim to model opinion dynamics in social networks.Consider a social network in which people (agents) hold a belief or opinion about the state of something in the world, such as the quality of a particular product, the effectiveness of a public policy, or the reliability of a news agency.
Closed-style leadership is when leaders announce their opinions on the issue before the group discusses the issue together. Open-style leadership is when leaders withhold their opinion until a later time in the discussion. Groups with a closed-style leader are more biased in their judgments, especially when members had a high degree of certainty.
An opinion that is being reinforced in this way appears stronger than it is, while a suppressed opinion will seem weaker than it is. The result is a spiral process which prompts other individuals to perceive the changes in opinion and follow suit until one opinion becomes established as the prevailing attitude.
Group dynamics is a system of behaviors and psychological processes occurring within a social group (intragroup dynamics), or between social groups (intergroup dynamics). The study of group dynamics can be useful in understanding decision-making behaviour, tracking the spread of diseases in society, creating effective therapy techniques, and ...