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Hypebeast is a Hong Kong–listed company that focuses on contemporary culture and lifestyle. [ 1 ] [ 2 ] It was originally founded in 2005 by Kevin Ma as a sneaker blog. Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more.
In 2005, Ma started Hypebeast from his home in Vancouver, Canada as a sneaker blog on Blogger as part of his interest in street culture and streetwear. [12] [13] Ma got the inspiration for his website from people and communities around the world, and he would take this inspiration and spread them onto his website. [6]
Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's [a] Yeezy and German sportswear company Adidas.It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers.
Yeezy (often stylized as YZY or YEEƵY) is a media and fashion brand founded by American rapper, designer, and entrepreneur Ye on August 6, 2013. [1] Incorporating fashion and music entities, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show. [2]
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
KangaROOS is an American brand of sneaker originally produced from 1979 through the 1980s, with a later revival that continues into the present. They were notable for having a small zippered pocket on the side of the shoe, large enough for a small amount of loose change, keys, etc.
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