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  2. Metaphor - Wikipedia

    en.wikipedia.org/wiki/Metaphor

    An implicit metaphor has no specified tenor, although the vehicle is present. M. H. Abrams offers the following as an example of an implicit metaphor: "That reed was too frail to survive the storm of its sorrows". The reed is the vehicle for the implicit tenor, someone's death, and the storm is the vehicle for the person's sorrows.

  3. Sam Glucksberg - Wikipedia

    en.wikipedia.org/wiki/Sam_Glucksberg

    Institutions. Princeton University, New Jersey. Sam Glucksberg (February 6, 1933 – August 29, 2022) [1] was a Canadian professor in the Psychology Department at Princeton University in New Jersey, [2] known for his works on figurative language: metaphors, irony, sarcasm, and idioms. He is particularly known for manipulating the Candle Problem ...

  4. Zaltman metaphor elicitation technique - Wikipedia

    en.wikipedia.org/wiki/Zaltman_metaphor...

    The Zaltman metaphor elicitation technique (ZMET) is a market research tool. ZMET is a technique that elicits both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions. It was developed by Gerald Zaltman at the Harvard Business School in the early 1990s. As Zaltman described it, "A lot goes ...

  5. Simile - Wikipedia

    en.wikipedia.org/wiki/Simile

    Simile. A simile (/ ˈsɪməli /) is a figure of speech that directly compares two things. [1][2] Similes are often contrasted with metaphors, where similes necessarily compare two things using words such as "like", "as", while metaphors often create an implicit comparison (i.e. saying something "is" something else).

  6. Conceptual metaphor - Wikipedia

    en.wikipedia.org/wiki/Conceptual_metaphor

    Conceptual metaphor. In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another. An example of this is the understanding of quantity in terms of directionality (e.g. "the price of peace is rising ") or the understanding of time in terms of money (e.g.

  7. Metaphor and metonymy - Wikipedia

    en.wikipedia.org/wiki/Metaphor_and_metonymy

    Metaphor (drawing a similarity between two things) and metonymy (drawing a contiguity between two things) are two fundamental opposite poles along which a discourse with human language is developed. [1] It has been argued that the two poles of similarity and contiguity are fundamental ones along which the human mind is structured; in the study ...

  8. Relevance theory - Wikipedia

    en.wikipedia.org/wiki/Relevance_theory

    Relevance theory explains irony as an echoic utterance with implicit attribution and implicit attitude, the attitude being one of rejection, disapproval, ridicule, or the like. For example, if an overly cautious driver pulls into a main road which is completely clear except for a cyclist on the horizon, the co-driver might reprovingly say ...

  9. Implicature - Wikipedia

    en.wikipedia.org/wiki/Implicature

    Can metaphors only arise when the first maxim of quality is flouted? As experimental evidence shows, it is not necessary to evaluate the truth of an utterance's literal meaning in order to recognise a metaphor. [44] An example of a metaphor that is also literally true is a chess player telling his opponent, in appropriate circumstances, [45]

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