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Customer-centric The customer is the main focus Cutting edge practices Up to date or new methods Dashboard: Collection of key indicators Data Moat Large amounts of data acquired by an organization that can be harvested for sustainable, differentiating competitive advantage. [2] Deliverable(s) Finished product or outcome Downsize
Delta model (after the Greek letter Delta, standing for transformation and change) is a customer-based approach to strategic management. [1] [2] [3] Compared to a philosophical focus on the characteristics of a product (product economics), the model is based on consumer economics.
Customer relationship management (CRM) is a process in which a business or another organization administers its interactions with customers, typically using data analysis to study large amounts of information.
In business, commerce, and economics, a client is a person who receives advice or services from a professional, such as a lawyer or a health care provider. Clients differ from customers in that customers are thought of as "one-time buyers" while clients can be seen as "long-term recipients", [ 1 ] and customers buy goods as well as services.
A chief customer officer (CCO) is the executive responsible in customer-centric companies for the total relationship with an organization’s customers. This position was developed to provide a single vision across all methods of customer contact.
Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.
Clienteling is intended to guide associates to provide more personal and informed customer service [2] that may influence customer behavior related to shopping frequency, lift in average transaction value, and other retail key performance indicators. [3]
Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospective and existing customers.