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Not sure which Costco membership is right for you? There's one simple number you need to know. Find out what it is here.
Tang Yan Song / ShutterstockCostco has been dangling the probability of a membership fee increase over its hordes of shoppers for around a year and a half now. As outgoing Costco CFO Richard ...
Lifetime value is typically used to judge the appropriateness of the costs of acquisition of a customer. For example, if a new customer costs $50 to acquire (COCA, or cost of customer acquisition), and their lifetime value is $60, then the customer is judged to be profitable, and acquisition of additional similar customers is acceptable.
The price of Costco’s premium “Executive Membership” also went up, by $10 to $130 a year. However, those members will soon be able to earn a maximum of $1,250 in rewards annually versus ...