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Holden is the Australian subsidiary of the automobile manufacturer General Motors (GM). [1] Since Holden's inception as a marque in 1948, the vast majority of its vehicles have been marketed with a nameplate, for example, the Holden Kingswood and Holden Commodore, with "Kingswood" and "Commodore" representative of this.
This is a list of vehicles that have been considered to be the result of badge engineering (), cloning, platform sharing, joint ventures between different car manufacturing companies, captive imports, or simply the practice of selling the same or similar cars in different markets (or even side-by-side in the same market) under different marques or model nameplates.
Holden, officially GM Holden Ltd was the Australian subsidiary of General Motors (GM), the world’s second largest automaker. [1] Holden vehicles, in addition to nameplate, are designated by a series code. For example, the 1971–1974 Holden Kingswood has been assigned the series code "HQ", and the 2002–2004 Holden Commodore, "VY". Often ...
Holden vehicles, in addition to nameplate, are designated by a series code. For example, the 1971–1974 Holden Kingswood has been assigned the series code "HQ", and the 2002–2004 Holden Commodore, "VY". Often these series codes are not arbitrary. In the case of the VY above, the "V" stands for the GM V platform that underpins it.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
In late 2015, Holden announced that the Astra and second-generation Cruze will be sold alongside each other. [23] In January 2017 it was revealed that both the Astra and Cruze would be sold together under the Astra nameplate, with Holden taking only the hatch variant of the Opel Astra as the "new Astra hatch," and the second-generation Cruze ...
In the same year, the third-generation Vauxhall Astra went on sale (with Opel versions adopting the Astra nameplate for the first time) and the saloon version badged Astra rather than Belmont. Vauxhall joined forces with Isuzu to produce the Frontera, a four-wheel drive off-roader available in short- and long-wheelbase versions.
The Astra name originated with the Vauxhall-badged version of the first front-wheel drive Opel Kadett, which had been launched in 1979 as the Opel Kadett D. This model, which went on sale in March 1980, replaced the Vauxhall Viva in the UK. The last rear-wheel drive Kadett had also formed the basis of the Vauxhall Chevette, which remained in ...