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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[ 1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

  3. Jack Nadel International - Wikipedia

    en.wikipedia.org/wiki/Jack_Nadel_International

    Promotional items. Website. www.nadel.com. Jack Nadel International is a promotional merchandise distribution company founded in 1953 by Jack Nadel. Based in Los Angeles, CA, Jack Nadel International is one of the top distributors of promotional merchandise in the United States. [1] [2]

  4. Promotional Products Association International - Wikipedia

    en.wikipedia.org/wiki/Promotional_Products...

    Its initial members discussed matters such as pricing, innovation, business setbacks, and managing sales representatives, and established bylaws and operating procedures for the organization. [3] Benjamin S. Whitehead, who owned a promotional products manufacturing company in Newark, New Jersey, became the association's first president. [4]

  5. Promotional apparel - Wikipedia

    en.wikipedia.org/wiki/Promotional_apparel

    The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...

  6. Staples Inc. - Wikipedia

    en.wikipedia.org/wiki/Staples_Inc.

    staples.com. Staples's logo from 1998 to 2019. Staples Inc. is an American office supply retail company headquartered in Framingham, Massachusetts . Founded by Leo Kahn and Thomas G. Stemberg, the company opened its first store in Brighton, Massachusetts on May 1, 1986. [ 5] By 1996, it had reached the Fortune 500, and it later acquired the ...

  7. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [ 1] Promotion is also one of the elements in the promotional mix or promotional plan.

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