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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [5] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment , with revenue in excess of US$46 billion in its fiscal year 2022.
Brand equity. Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. [ 1][ 2][ 3][ 4]
Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [ 1][ 2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
For example, if a company has 10 million outstanding shares of stock and its stock trades at $25 per share, the company has a market capitalization of $250 million. Nike currently has about 1.574 ...
1962 Phil Knight visits Onitsuka Tiger in Kobe, Japan, and pitches the idea of selling their shoes in the U.S. When asked the name of his company, Knight comes up with one on the spot: Blue Ribbon ...
John Joseph Donahoe II (born April 30, 1960) [ 1] is an American businessman who is the CEO of Nike. Early in his career, he worked for Bain & Company, becoming the firm's president and CEO in 1999. [ 2] He is on the board of directors at Nike, [ 3] The Bridgespan Group [ 4] and is chairman of PayPal. Donahoe was named president and CEO of ...
Athletic footwear maker Nike Inc. (NYSE: NKE) today announced that it is selling its Cole Haan brand to private equity firm Apax Partners for $570 million. The company expects the transaction to ...
Download as PDF; Printable version; Appearance. ... Articles related to brands owned by Nike, Inc. Pages in category "Nike brands" The following 26 pages are in this ...