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ISBN. 0-060-56610-8. Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras . It outlines the results of a six-year research project exploring what leads to enduringly great companies. The first edition of the book was published on October 26, 1994 by HarperBusiness.
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
Creating shared value ( CSV) is a business concept first introduced in a 2006 Harvard Business Review article, Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility. [1] The concept was further expanded in the January 2011 follow-up piece entitled Creating Shared Value: Redefining Capitalism and the Role ...
Corporate social responsibility. Employees of a leasing firm taking time off their regular jobs to build a house for Habitat for Humanity, a non-profit that builds homes for needy families using volunteers. Corporate social responsibility ( CSR) or corporate social impact is a form of international private business self-regulation [ 1] which ...
t. e. A core competency is a concept in management theory introduced by C. K. Prahalad and Gary Hamel. [ 1] It can be defined as "a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace" and therefore are the foundation of companies' competitiveness. [ 2] Core competencies fulfill three criteria: [ 1]
Values-based innovation is a theoretical concept and managerial approach that “understands and applies individual, organisational, societal, and global values, and corresponding normative orientations as a basis for innovation”. [1] It demonstrates the potential of values to integrate diverse stakeholders into innovation processes, to ...
Maka-Diyos, Maka-tao, Makakalikasan at Makabansa ( Filipino for "For God, People, Nature, and Country" [ 1] or "For the Love of God, People, Nature, and Country" [ 2]) is the national motto of the Philippines. Derived from the last four lines of the Pledge of Allegiance to the Philippine Flag, it was adopted on February 12, 1998, with the ...
Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values. [69] If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. [65] For example, Nike's brand represents the value of a "just do it" attitude. [71]