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FUBU ( / ˈfuːbuː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [ 1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Lugz is a footwear brand owned by Jack Schwartz Shoes, LLC (JSS). The brand was established in October 1993, and aimed toward the urban fashion consumer. Lugz is sold in major retailers worldwide and offered in adult's and children's styles. [1]
Hip hop has sometimes come under fire for glorifying brands that shut it out and for embracing a fashion culture which does not embrace hip hop or black culture. [45] A dichotomy exists in the "collaboration" between influential hip hop artists who embrace designer brands and fashions, and these same brands that profit from hip hop's influencers.
Sowmya Krishnamurthy’s new book 'Fashion Killa' looks back at 50 years of hip-hop fashion.
Website. britishknights .com. British Knights is an American brand founded in 1983 by Jack Schwartz Shoes Inc., [ 1] based in New York City. In the 1980s, British Knights distinguished themselves as an inner-city and music-driven brand, appealing to the predominantly male youth in urban communities. [ 2]
Chanel’s 1991 Fall-Winter ready-to-wear show was set in Paris, but its soul was right off the streets of New York City, writes Sowmya Krishnamurthy in the new book “FASHION KILLA: How Hip-Hop ...
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