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Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. [ 1] It was first conceptualized by Erving Goffman in 1959 in The Presentation of Self in Everyday Life, and then was ...
The Social Construction of Reality: A Treatise in the Sociology of Knowledge (1966), by Peter L. Berger and Thomas Luckmann, proposes that social groups and individual persons who interact with each other, within a system of social classes, over time create concepts (mental representations) of the actions of each other, and that people become habituated to those concepts, and thus assume ...
In anthropology, high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The distinction between cultures with high and low contexts is intended to draw attention to variations in both spoken and non-spoken forms of ...
Serial-position effect. Serial-position effect is the tendency of a person to recall the first and last items in a series best, and the middle items worst. [ 1] The term was coined by Hermann Ebbinghaus through studies he performed on himself, and refers to the finding that recall accuracy varies as a function of an item's position within a ...
e. Expectation states theory is a social psychological theory first proposed by Joseph Berger and his colleagues that explains how expected competence forms the basis for status hierarchies in small groups. The theory's best known branch, status characteristics theory, deals with the role that certain pieces of social information (e.g., race ...
Loaded language[ a] is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes. [ 1][ 2][ 3] Loaded words and phrases have significant emotional implications and involve strongly positive ...
Sociology. Social reality[ 1] is distinct from biological reality or individual cognitive reality, representing as it does a phenomenological level created through social interaction and thereby transcending individual motives and actions. [ 2] As a product of human dialogue, social reality may be considered as consisting of the accepted social ...
Social contagion involves behaviour, emotions, or conditions spreading spontaneously through a group or network. The phenomenon has been discussed by social scientists since the late 19th century, although much work on the subject was based on unclear or even contradictory conceptions of what social contagion is, so exact definitions vary.