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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, household goods, and various related services.
Made by the advertising agency Deutsch Inc. and with Patrick O'Neill as art director, [8] the ad featured two actors (John Sloman—who is also openly gay—and Scott Blakeman) [9] [10] playing respectively Steve and Mitch, a gay couple who had been together for around 3 years, and presented the search in an IKEA store for a new table for the dining room of their house.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The French branch of IKEA went on trial on 22 March 2021, for running an elaborate system to spy on staff members and job applicants by illegally using private detectives and police officers. [17] On 15 June 2021, IKEA France was found guilty of spying and ordered to pay €1.1m in fines and damages for these illegal practices.
For women, wearing a dressing gown was a break from tight corsets and layers of petticoats. Ladies wore their dressing gowns while eating breakfast, preparing for the day, sewing or having tea with their family. [2] Dressing gowns continued to be worn into the 20th century with similar garments like hostess dresses, robes, and peignoirs being used.
The tolerance shown for personal expression such as cross-dressing and piercings varies greatly with location and sub-culture, and may be completely appropriate in one venue while being taboo in another. [9] New York City, Los Angeles, and Miami are known for their fashion and cosmetics markets.
Jysk A/S (Danish: YUHSK) is a Danish retail chain specializing in household goods, including mattresses, furniture, and interior décor. As Denmark's largest international retailer, Jysk operates over 3,400 stores across 48 countries. [1]