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For 1950, the Ford saw minor changes, primarily to the exterior. In a badging change, the "FORD" lettering was replaced by an all-new crest badge; in various forms, Ford used a crest emblem on its full-size line for the next four decades. The trim nomenclature underwent revision, as Standard and Custom became Deluxe and Custom Deluxe, respectively.
Some hood ornaments are attractive for more than the car's owners such as the red-white-and-blue golden lion crests that were on the hoods of 1950 Fords that children took to decorate their hats, belts, or bicycles. [48] The company solved the problem by offering a free miniature crest to all the kids that wrote letters requesting one. [48]
The year 1974 was the last for the cog-and-lightning bolt crest that graced the front of the C series trucks from the beginning, and other Ford trucks since the 1950s. In the 1980s, Ford began adding its blue oval logo to all models; it was added to the C series in 1984.
While the 1960 de luxe Galaxie and Fairlane 500 series sported a tri-color Ford crest on the hood, base Fairlanes had "FORD" in chrome block letters across their hoods. For 1961, all models got the block letters on their hoods. The big-block 390 CID V8 was available in 1961 as the top-horsepower option, as the "horsepower wars" in Detroit ...
The Mercury Monterey is a series of full-size cars that were manufactured and marketed by the Mercury division of Ford from 1950 to 1974. Deriving its name from Monterey Bay, the initial Mercury Monterey served as the top-of-the-line two-door sedan model for 1950 and 1951 to compete with the hardtop models of Oldsmobile and Buick.
The Ford Custom Fordor was produced in Australia from September 1949, [14] and Australian content on the locally produced Custom had reached 80% by 1950. [14] A coupe utility variant was also offered by Ford Australia, initially as the Ford Coupe Utility, [ 15 ] and later as the Ford De Luxe Coupe Utility.
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For 1939, the Mercury was launched at a starting price of US$916 ($20,064 in 2023 dollars [10]); over 65,800 vehicles were sold in the inaugural model year. [11] In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from ...