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The origin of local SEO can be traced back [5] to 2003-2005 when search engines tried to provide people with results in their vicinity as well as additional information such as opening times of a store, listings in maps, etc. Local SEO has evolved over the years to provide a targeted online marketing approach that allows local businesses to ...
Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.
The APIs provide functionality like analytics, machine learning as a service (the Prediction API) or access to user data (when permission to read the data is given). Another important example is an embedded Google map on a website, which can be achieved using the Static Maps API, [1] Places API [2] or Google Earth API. [3]
Google for instance, will present results from its directory (called Google Business Profile) in Google Maps and also in the search engine results pages [6] in the form of a local pack. One can also look for local information by searching Apple Maps [ 7 ] Search engines offer local businesses the possibility to upload their business data to ...
Google Maps is available as a mobile app for the Android and iOS mobile operating systems. The first mobile version of Google Maps (then known as Google Local for Mobile) was launched in beta in November 2005 for mobile platforms supporting J2ME. [191] [192] [193] It was released as Google Maps for Mobile in 2006. [194]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Geotagging-enabled information services can also potentially be used to find location-based news, websites, or other resources. [1] Geotagging can tell users the location of the content of a given picture or other media or the point of view , and conversely on some media platforms show media relevant to a given location.
Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. [20] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad ...
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