Search results
Results from the WOW.Com Content Network
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...
Respondents are screened to ensure inclusion of actual customers of a wide range of business-to-consumer products and services, including durable goods, services, non-durable goods, local government services, federal government services, and so forth. Customer satisfaction (ACSI) scores are released monthly throughout each calendar year.
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press .
Journal of Consumer Culture is a peer-reviewed academic journal that covers the field of sociology, marketing research, and specifically research on consumer research and consumer culture. The journal's editor-in-chief is Steven Miles. It was established in 2001 and is currently published by SAGE Publications.
The Journal of Consumer Affairs is a peer-reviewed academic journal that was established in 1967 and is published by Wiley-Blackwell on behalf of the American Council on Consumer Interests. It covers research on consumer behavior , consumer and household decision making, and the implications of practices and policies on consumers' wellbeing.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior .