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The media is a hegemonic form of power that maintains their position, not through force, but through elaboration of a particular world view, an ideology, or a particular notion of common sense, which is widely infused into everyday cultural practices. This results in people consenting to power even when it may not be in their best interest. [6]
[1] [2] This form of analysis developed out of Foucault's genealogical work, where power was linked to the formation of discourse within specific historical periods. Some versions of this method stress the genealogical application of discourse analysis to illustrate how discourse is produced to govern social groups. [ 3 ]
Discourse is a generalization of the notion of a conversation to any form of communication. [1] Discourse is a major topic in social theory, with work spanning fields such as sociology, anthropology, continental philosophy, and discourse analysis.
A discourse community is a group of people who share a set of discourses, understood as basic values and assumptions, and ways of communicating about those goals.Linguist John Swales defined discourse communities as "groups that have goals or purposes, and use communication to achieve these goals."
Discourse analysis (DA), or discourse studies, is an approach to the analysis of written, spoken, or sign language, including any significant semiotic event. [citation needed]
The same music could be associated with a wide range of emotional responses in the listener. Chabanon rejected the rhetorical approach to music, because he did not believe that there was a simple correspondence between musical characteristics and emotional affects. Much subsequent philosophy of music depended on Chabanon's views. [9]
1. "Speech Codes Theory does not account for manifestations of power in discourse. This is a matter of omission in the theoretical assumptions, methodological framework, and examination of fieldwork materials. 2. Speech Codes Theory treats culture as overly deterministic. A corollary to this is that it reifies culture as a static entity." [3]
Discursive dominance or discursive power is the ultimate emergence of one discourse as dominant among competing ones in their struggle for dominance. Ultimately, one of the discourses emerges as dominant. The word ‘discursive’ is related to the word discourse, which refers to "communication of ideas".