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  2. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    The American Marketing Association defines service marketing as an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders. Services are (usually) intangible economic activities ...

  3. Category:Services marketing - Wikipedia

    en.wikipedia.org/wiki/Category:Services_marketing

    Service–profit chain; Services marketing; Servicescape; SERVQUAL; Sports marketing; T. Tag management system This page was last edited on 19 January 2021, at 01:25 ...

  4. Service economy - Wikipedia

    en.wikipedia.org/wiki/Service_economy

    Services constitute over 50% of GDP in low income countries and as their economies continue to develop, the importance of services in the economy continues to grow. [2] The service economy is also key to growth, for instance it accounted for 47% of economic growth in sub-Saharan Africa over the period 2000–2005 (industry contributed 37% and agriculture 16% in the same period). [2]

  5. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries.

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  7. SERVQUAL - Wikipedia

    en.wikipedia.org/wiki/SERVQUAL

    When researchers elicit ideal expectations, overall service quality scores are likely to be lower, making it much more difficult for marketers to deliver on those expectations. [ 23 ] Questionnaire length: The matched pairs design of the questionnaire (total of 22 expectation items plus 22 perception items= 44 total items) makes for a very long ...

  8. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]

  9. Service (business) - Wikipedia

    en.wikipedia.org/wiki/Service_(business)

    A service is a set of one-time consumable and perishable benefits that are: delivered from the accountable service provider, mostly in close co-action with his internal and external service suppliers, effectuated by distinct functions of technical systems and by distinct activities of individuals, respectively,