Search results
Results from the WOW.Com Content Network
Essentials of negotiation (6th ed.). New York: McGraw-Hill Education. ISBN 9780077862466. OCLC 897510519. Nielsen, Richard P. (1996). The politics of ethics: methods for acting, learning, and sometimes fighting with others in addressing ethics problems in organizational life. New York: Oxford University Press. ISBN 0195096657. OCLC 34517566.
The Mutual Gains Approach (MGA) to negotiation is a process model, based on experimental findings and hundreds of real-world cases, [1] [2] [3] [4] [5] [6] that lays ...
BATNA was developed by negotiation researchers Roger Fisher and William Ury of the Harvard Program on Negotiation (PON), in their series of books on principled negotiation that started with Getting to YES (1981), equivalent to the game theory concept of a disagreement point from bargaining problems pioneered by Nobel Laureate John Forbes Nash decades earlier.
McGraw-Hill took full ownership of the venture in 1993. In 2004, The McGraw-Hill Companies sold its children's publishing unit to School Specialty. [15] In 2007, The McGraw-Hill Companies launched an online student study network, GradeGuru.com. This offering gave McGraw-Hill an opportunity to connect directly with its end users, the students.
A negative bargaining zone is when there is no overlap. With a negative bargaining zone both parties may (and should) walk away. Through a rational analysis of the ZOPA in business negotiations, you will be better equipped to avoid the traps of reaching an agreement for agreement's sake and viewing the negotiation as a pie to be divided. [4]
McGraw-Hill purchased Schaum Publishing Company in 1967. [2] Titles are continually revised to reflect current educational standards in their fields, including updates with new information, additional examples, use of new technology (calculators and computers), and so forth. New titles are also introduced in emerging fields such as computer ...
Economics was the second Keynesian textbook in the United States, following the 1947 The Elements of Economics, by Lorie Tarshis.Like Tarshis's work, Economics was attacked by American conservatives (as part of the Second Red Scare, or McCarthyism), universities that adopted it were subject to "conservative business pressuring", and Samuelson was accused of Communism.
McGraw-Hill's electronic publishing system, the Primis database. Also appears in: Ferrell, Fraedrich and Ferrell (2005) Business Ethics: Ethical Decision Making and Cases. Houghton Mifflin Co, pp. 144–169. McAlister, Ferrell and Ferrell (2005) Business and Society: A Strategic Approach to Social Responsibility. Houghton Mifflin Co, pp. 167–189.