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(A broader definition of the daypart includes the designated "early morning," "early access" and "prime access" dayparts as well as weekends, encompassing programs aired between 6:00 a.m. and 8:00 p.m. ET/PT; under the alternate definition, daytime programming ends one hour early outside of the Eastern and Pacific Time Zones due to regional ...
Prime time is the highest-profile television daypart, from 7:00 or 8:00 p.m. to 10:00 or 11:00 p.m., depending on the network and time zone. The highest rated programs on television often air during prime time, and almost all scripted programming (except soap operas, game shows, and more recently, sketch comedy shows) air during the prime time ...
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United States Television dayparting; daytime television in red.. Daytime is a block of television programming taking place during the late-morning and afternoon on weekdays. . Daytime programming is typically scheduled to air between the hours of 9:00 a.m. and 5:00 p.m., following the early morning daypart typically dedicated to morning shows and preceding the evening dayparts that eventually ...
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On cable television, programming strategies in this time slot include timeshift channel of prime time programs and, in the case of children's television series channels, sign-on and sign-off and allowing more adult-oriented fare for the overnight hours under another brand.
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