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As mentioned above, the width of product mix is referred to as the total number of product lines that the company offers. A diversified product mix can target the maximum number of customers, however, such numbers of product lines requires much attention and focus as each product line targets different groups of consumers and involves individual strategy and management.
Product family engineering makes it possible to create software for the different products and use variability to customize the software to each different mobile phone. The Nokia case is comparable with a normal software product line. During the first phase, product management, it is possible to define the scope of the different mobile-phone ...
The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
DFT is designed to handle this mix and provide a way to establish mixed-model production lines. A production schedule based on MRP will tend to cope with high product mix by allocating each model to a multiple of a shift or a day. This means that the whole product mix is supplied across a scheduling cycle of a multiple of weeks.
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
Credit cards are typically a type of unsecured revolving credit, meaning the lender doesn’t get a fixed asset if the borrower can’t repay the loan. Although they’re not as common as ...
The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix , but has been expanded and modified in line with the unique needs of the retail context.
Image source: The Motley Fool. Pinterest (NYSE: PINS) Q4 2024 Earnings Call Feb 06, 2025, 4:30 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...