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(A broader definition of the daypart includes the designated "early morning," "early access" and "prime access" dayparts as well as weekends, encompassing programs aired between 6:00 a.m. and 8:00 p.m. ET/PT; under the alternate definition, daytime programming ends one hour early outside of the Eastern and Pacific Time Zones due to regional ...
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Prime time is the highest-profile television daypart, from 7:00 or 8:00 p.m. to 10:00 or 11:00 p.m., depending on the network and time zone. The highest rated programs on television often air during prime time, and almost all scripted programming (except soap operas, game shows, and more recently, sketch comedy shows) air during the prime time ...
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Prime time is the daypart (a block of a day's programming schedule) with the most viewers and is generally where television networks and local stations reap much of their advertising revenues. In recent years, television advertising expenditure in the US has been highest during prime-time drama shows.
Fringe time is widely used in television to denote the evening television hours that precede and follow the prime time. [1] [2] [3] The television hours that precede the prime time is called early fringe, which is usually between 4 p.m. to 7:30 p.m. Late fringe is the television hours that follow the prime time, which is usually between 11 p.m. to 1 a.m. [4] [5]