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Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe. Over the summer, it rolled out a ...
According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.
In 1970, Tropicana orange juice was shipped as finished goods via refrigerated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 65-car unit trains a week, each carrying around 1 million US gallons (830,000 imp gal; 3,800 m 3 ) of juice. [ 12 ]
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The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign. ... while Tropicana has set the price of its new bottles at $3.99, about 70 cents ...
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Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap, introduced in 2011, has since become synonymous with the juice brand.
English: Tropicana Resort & Casino logo Source This vector image was created by converting the Encapsulated PostScript file available at Brands of the World ( view • download ).