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2. D&B Hoovers - Wikipedia

   en.wikipedia.org/wiki/D&B_Hoovers

   The database is used for lead generation, outreach, prepping for sales calls, researching companies, being alerted to changes in leadership, and acquiring new customers. [ 9 ] Besides publishing information through the D&B Hoovers product, information is also distributed via data feeds and third-party licensing agreements.

3. Lead management - Wikipedia

   en.wikipedia.org/wiki/Lead_management

   Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

4. Lead retrieval - Wikipedia

   en.wikipedia.org/wiki/Lead_retrieval

   Lead retrieval is a method for capturing and processing sales leads generated at an event, trade show, or conference. Lead retrieval tools connect to a database containing the contact details of event attendees, which the attendees provided when they registered for the event.

5. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

6. Lead scoring - Wikipedia

   en.wikipedia.org/wiki/Lead_scoring

   Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. [1] The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.

7. GM leads US auto sales as industry concludes best year since ...

   www.aol.com/us-auto-sales-likely-jumped...

   The Detroit automaker shrugged off a hit from a costly auto strike to report U.S. new vehicle sales of about 2.6 million units for 2023, up 14.1% from 2022, while Toyota's annual sales rose 6.6% ...