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Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. It is believed that the difference between an ordinary product and a captivating product is emotion.
Sensory analysis (or sensory evaluation) is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purposes of evaluating consumer products. This method of testing products is generally used during the marketing and advertising ...
Sensometrics is a scientific discipline that involves the application of mathematical, statistical, and computational methods to the field of Sensory and Consumer Science. It is an interdisciplinary field, closely related to disciplines such as sensory evaluation , statistics , psychometrics , and chemometrics , among others.
Sensory processing is the process that organizes and distinguishes sensation (sensory information) from one's own body and the environment, ...
Sensory design aims to establish an overall diagnosis of the sensory perceptions of a product, and define appropriate means to design or redesign it on that basis. It involves an observation of the diverse and varying situations in which a given product or object is used in order to measure the users' overall opinion of the product, its positive and negative aspects in terms of tactility ...
Sensory evaluation is a science that measures, analyzes, and interprets the reactions of the senses of sight, smell, sound, taste, and texture (or kinesthesis) to products. It is a people science; i.e., people are essential to obtain information about products. Tragon QDA is a registered trademark with the United States Patent and Trademark Office.
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