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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
A Brief History of Coke and Pepsi. Coca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported. Six years later, the ...
Coca-Cola enjoys the backing of Warren Buffett, but it has seen revenues slipping — posting year-over-year losses in each year since 2016. Pepsi, on the other hand, seems to have a better ...
The "Cola Wars" between PepsiCo and Coca-Cola have been waging for over a century. Each of them aggressively building their brand at the expense of the other. The Cola Wars: Pepsi vs. Coke
According to Pepsi, they spent 14 million dollars on their design, [4] while Coca-Cola's dispenser costed $250,000. NASA considered these dispensers an "engineering demonstration", but for both companies it was a PR actions. [5] Coca-Cola claimed a win in the "Space Cola Wars" stating that it is "the first soft drink tasted in space". [6]
The Coca-Cola vs. PepsiCo war is one of the greatest rivalries in corporate history, just like Apple vs. Microsoft or Facebook vs. productive work time. At the same time, these two soda giants are ...
PepsiCo and Coca-Cola have been in a cola war for many years. While PepsiCo targets younger generations of soda drinkers, Coca-Cola's tends to control the older demographics. Coca-Cola has always ...
Subway served Coca-Cola products in its U.S. stores for almost 20 years. Pepsi takes on rival Coke’s biggest client, landing its beverages and snacks in 20,000 Subway sandwich shops Skip to main ...