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Brand equity is the sum of assets and liabilities relating to a brand, its name and logo, and the sum or difference is the value that is offered by the product or service or a company or the company's customers.
Recognition in sociology is the public acknowledgment of a person's status or merits (achievements, virtues, service, etc.). [ 1 ] In psychology, excessively seeking for recognition is regarded as one of the defining traits of a narcissistic personality disorder .
A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. [1] A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards other ...
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Sociobiology is a field of biology that aims to explain social behavior in terms of evolution.It draws from disciplines including psychology, ethology, anthropology, evolution, zoology, archaeology, and population genetics.
Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, [1] sociology [2] and economics [3] in attempts to analyse when, why, where and how people purchase in the way that they do.
Canada is a beautiful country and an outdoors lover's paradise, with national parks such as Banff and amazing winter sports in Whistler.. But outside Quebec and a handful of other provinces ...
A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. [1] For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and ...