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The Tommy Hilfiger brand is an example of a designer label. Armani is another example of luxury designer clothing label.. The term designer label refers to clothing, luxury automobile manufacturers and other personal accessory items sold under an often prestigious marque which is commonly named after a designer, founder, or a location-like where the company was founded (such as BMW).
The communication of fashion brands encompasses a range of activities, including visual brand communication, product design, advertising, public relations, and brand experience. [5] Other forms of brand communication includes multiple forms of collaborations with external entities via sponsorships, or social media influencers. In addition ...
The Hart, Schaffner & Marx brand name and identity dates back to the company's advertising and marketing efforts in the early 1890s. One of its major goals was the creation and promotion of the "H. S. & M" trademarked clothing label—a black rectangle with the letters "H. S. & M" in white, gothic script—and brand.
Not Just A Label (NJAL) is a London and Los Angeles–based global fashion industry platform, virtual showroom, and online community that connects independent designers with consumers. [ 1 ] [ 2 ] Representing more than 35,000 designers from over 150 countries, NJAL has launched the careers of designers such as Mary Katrantzou and Damir Doma ...
CCL's Label business is its largest business segment; contributing approximately 63% to CCL's total sales as of 2016. [2] The Label Division provides package decorating solutions [clarification needed] and specialty label applications for global customers. CCL Label is one of the world's largest converters of pressure-sensitive and film materials.
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [1] [2] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. [3]
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