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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
In August 2013, Tesco was fined £300,000 after admitting that it misled customers over the pricing of "half-price" strawberries. [203] Tesco egg supplier in Thailand - investigation shows hens in battery cages, unable to spread their wings.
The UK's biggest supermarket chain made annual pre-tax profits of nearly £2.3bn up from £882m.
Selected models from Amazon's own-brand Fire tablet line are also on sale now. The flagship Fire Max 11 is half-price, bringing the cost for an ad-supported 64GB edition down to £124.99 (its ...
Justin Sullivan/Getty Images By James Davey and Kate Holton Britain's biggest retailer, Tesco, wrote down the value of its global operations by $3.5 billion and announced plans to exit the United ...
For example, advertising huge savings, when in fact they are only lowering the price of less popular items and raising the price of more popular goods. [17] In 2011, Tesco was fined £300,000 for misleading customers regarding the sale of strawberries.
Taco Bell has one of the best value menus around, offering items for as low as $1. According to Cheapism, the most popular menu item among Redditors on r/TacoBell is the Build Your Own Cravings Box.
High–low pricing (or hi–low pricing) is a type of pricing strategy adopted by companies, usually small and medium-sized retail firms, where a firm initially charges a high price for a product and later, when it has become less desirable, sells it at a discount or through clearance sales. [1]