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This eventually led to the creation of the "criss-cross ankle system" which was used to stabilize the players' feet while in the shoe. [2] Michael Jordan wearing a blue and white pair of the Adidas Forum. The popularity of the shoe was seen with various professional basketball players wearing the shoes in games.
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This is similar to the Pride 650 (high top) and P550 Oxford (low top) being the same shoe (now known as the New Balance 550). [3] At this point, the company was mainly known for creating running shoes and it wanted to expand into other sports. Seeing the popularity of basketball, it decided to enter the market by developing a basketball shoe.
Basketball shoes are the key part of any players' game. From Nike to Reebok to Adidas, these are the best high-tops, low-tops, and everything in between. 12 Basketball Shoes for the Ultimate Baller
The brand soon expanded from just basketball shoes into apparel and full family kids sizes as well as revenue hit $40M per year in the early to mid 1990s. [ citation needed ] Soon, however, due to distribution problems with Next Sports, Ewing Athletics filed a lawsuit against them that would effectively close the brand in 1996. [ 4 ]
The shoes were designed by Steven Smith and created as a low top version of the company's New Balance Pride 650. The shoe was originally known as the New Balance P550 Oxford and was primarily a budget shoe. It sold for $45 when it was first released in 1989. [1] The shoe was designed to improve on the New Balance 480. Smooth leather was used ...
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