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Between 1985 and 1989, Pepsi-Cola Distributors of the Philippines, Inc., a group identified with Filipino businessmen Ernest Escaler and Eduardo Cojuangco Jr., took over the Philippine franchise. Pepsi-Cola Products Philippines, Inc. (PCPPI) was established in 1989 as Premier Beverages by Luis Lorenzo, Sr. to acquire the bottling and ...
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On March 28, PepsiCo announced that its flagship brand Pepsi will be using a new logo across its products, the first update to the logo in 14 years.
The Pepsi/7-Up/Mobiline/Talk 'N Text/TNT franchise: Before the start of the 1996 season, Frederick Dael took over as the new president of Pepsi Cola Products Philippines, Inc. (PCPPI). As such, a change in marketing priority took effect and PCPPI was considering to disband its PBA team.
Pepsi’s misstep had shared flavors with Coca-Cola’s 1985 “New Coke,” when the beverage company announced it would change its drink formula for the first time in almost a century.
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
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